I'm very happy to see Modo & Poparide partnering!!
However, as an existing customer of both services, I'm very unhappy that existing customers are excluded from both promotions being offered to build new business. Customer retention is equally as important.
I signed up with Modo in Dec 2015 and Poparide (then Hitchplanet) in Jan 2016 - early days for each startup. Yet I can't benefit from a promotion linking each membership, because I'm already onboard?!
To give a clear example of best business practices to reward consumer loyalty, let's use Spotify partnering with Google to offer ALL Premium Subscribers a FREE Google Home Mini Speaker (value $79). For new subscriptions, plus existing ones also. It demonstrates corporate leadership with a clear vision of the importance of brand management, customer service + strategic planning.
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